For this project I will be designing/creating a website for Rollerblades, This website will serve as a Ecommerce Website for Rollerblades and other gear. This organization caters more towards the younger populations while still maintaining a balance between older users and younger ones, the website will also contain utilities such as helpful tips, experiences and feedback (reviews) to help balance between various types of audiences. The main goal for the website is to be able to represent and attract the younger generation to experience the adrenaline and usage of their free time on a more physically involved activity, now days the younger generations prefers to spend their time on technology involved activities, which can be a challenge to the company but also an advantage by creating opportunities for the user to show their skills and share within the companies media. The website will contain modern layout and styles with a simple use of colors, bringing in the usage of images to increment it’s credibility by able to show user what the experience of how the sport might look like.
The main audience will be the younger generation, mainly high school to college students, this group find this type of activity entertaining to due the high demand of being involved. This certain group tends to be more interested to their daily tasks, such sports, studies, and personal life activities physical and competitive activities are involved, it somehow draws their interest as they feel more connected.