TO INSPIRE
conveys all the ways we motivate people to skate: messaging that excites or surprises or gets people to think about the sport — and the brand — in a new light.
PEOPLE
is, intentionally, a broad, inclusive term. It encompasses anyone who is skating now, or should be. Our audience is as large as the sport.
TO MOVE FREELY
reinforces the graceful, flowing uniqueness of skating. It signals the deeply satisfying and personal feeling of moving under your own power,on your own time, in your own style.
ON WHEELS
literally grounds the motion in skating and specifies our core work.
Imagine what the world would look like if Rollaway were successful in executing its mission — a world changed through healthier people, stronger communities, less congestion, less pollution, more joy, deeper interaction with human, physical life. Not a small vision.
These principles are the pillars of the Rollaway mission. They are filters through which we decide and defend all brand and product decisions. Our brand principles drive everything we do and everything we make
At Rollaway®, we make the best inline skates in the world. All of us here in the company are skaters, and we know how important it is for our skates and gear to perform and hold up to expectations. If you’ve purchased a product from us that isn’t meeting your expectations, contact us and we'll work it out. Our goal is get you rolling again. Feel free to submit a question on the site HERE or call us and speak to an actual living, breathing person who works right here in New Hampshire at ROLLAWAY 333-222-4444.
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