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Sally's Beauty Supply Annual Report 2019

1

ABOUT SALLY BEAUTY

Sally Beauty Holdings, Inc. (NYSE: SBH) is an international specialty retailer and distributor of professional beauty supplies with annual revenues of $3.9 billion and net earnings of $272 million. The Company operates primarily through two business units, Sally Beauty Supply and Beauty Systems Group, and is one of the largest distributors of professional beauty supplies in the United States based on store count. We provide our customers with a wide variety of leading third-party and owned brands of professional beauty supplies, including hair color and hair care products, styling tools, skin and nail care products and other beauty items
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Sally Store
Sally Store customer and employee

2

DEAR FELLOW SHAREHOLDERS

In last year’s letter to shareholders, I summarized our plans for our multi-quarter transformation plan with the goal of strengthening our position as the “Hair Color Experts” for both the professional stylist and DIY consumer. In fiscal year 2019, our global organization experienced enormous change as we completed numerous investments across the Sally Beauty Holdings’ enterprise. At the same time, we continued to effectively manage the operations of the business and delivered on our financial plans for the year. I am extremely proud of the teamwork and efforts of our associates across the globe, both in the field and in our support center
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3

FINANCIAL RESULTS IN 2019

For fiscal year 2019, our consolidated net sales were $3.9 billion, a decrease of 1.4% as compared to the prior year, driven primarily by an increase in consolidated same store sales of 0.3%, offset by 95 fewer stores and an unfavorable impact from foreign currency translation of approximately 80 basis points.
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Sally Store customer and employee
Sally Store

4

Looking ahead to 2020

In the past year, we made significant progress against our transformation plan, but as we look forward into fiscal year 2020, we still have a lot of work to do and we will continue our efforts with a focus on the following key initiatives:
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