Graphic Design Principles

The principles of design are the rules a designer must follow to create an effective and attractive composition.Graphic design, like any discipline, adheres to strict rules that work beneath the surface to make the work stable and balanced. If the work is missing that balance, it will be weak and ineffective.

Contrast

Contrast is what people mean when they say a design “pops.” It comes away from the page and sticks in your memory. Contrast creates space and difference between elements in your design. Your background needs to be significantly different from the color of your elements so they work harmoniously together and are readable.

Here is an example:

Contrast Example

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