left abtract right abstract
right abstract

PROJECT SUMMARY

On this project I was assigned to redesign craigslist from a different era. I went with Art Modernism that was between the times of 1960’s and 1970’s.This awesome era website consist of 7 pages: Home, Category Listing Single Product, Post your listing, Help | FAQ | Abuse | Legal, Avoid scams & frauds and For sale cars & trucks page.


Color Pallete

    • #232324
    • #E8CD1E
    • #F7893C
    • #F1F5D4
    • #96D1D5
    • #232324
    • #232324
    • #232324

Moodboard Overview

When I started It took a lot of experimentation to really find the right colors, images and fonts that would fit that 1970 look. The colors I was going for were “washed out or muted colors” and then some high saturated ones to really help pop it out. The fonts I chose for body copy and header were based on 1970’s most commonly used fonts, which were usually serif and heavy bold san-serif fonts. Lasty the inspirations shown here is what inpired me to create that main 1970’s classic look.

Main Inspirations

inspirations-mood board

Font type - Kadwa

SubheaderEm adia sapediciis re, optaest iostior empeRovid maximus et plitio int as et, omnia sincit ventia sitatesto voloria nimolup tatur? Ma sus as de re, cum aut

Font type - Helvetica

SubheaderEm adia sapediciis re, optaest iostior empeRovid maximus et plitio int as et, omnia sincit ventia sitatesto voloria nimolup tatur? Ma sus as de re, cum aut

INSPIRATION
I must say the 70’s was very interesting time of art and was probably the most experimented decade of the time of modern designs. The ads you see here were my main inspiration on how i created my classifieds. I used the bolded outlines, large text and many different colors that got inspired by these guys.

inspirations-mood board

PERSONAS
I really enjoyed making these personas, it helped me a lot looking at them while i was creating my site.

personas