Hector Lopez Project 1

Client Brief

Chris Doberman, the marketing manager of Craigslist Orlando, is trying to breathe life into the website, taking it from the extremely bare bones design and update it. Craigslist is an advertising website for local areas, containing a wide array of listings from jobs to car sales, even apartments for rent. NOT SELL PRODUCTS THEMSELVES.

Project summary:

This project is a visual overhaul of the whole website and reorganization to it’s parts as well. The style chosen for this website will be pop art. The client wants to have a website that doesn’t look abandoned. The way that success could be measured would be an influx of not only advertisements being made but an increase to advertisements engagements as well.


Mood boards

Half tone

Comic book


Desktop Prototype

Mobile Prototype