Web & Interactive Design Rates

Finding the perfect price

You'll find that there is no "set" rate for web or multimedia projects, honestly, each project should be reviewed on a project by project basis and priced accordingly. Ultimately it all boils down to the amount of time it will take to complete the project and how much you are "worth", which is based upon your knowledge and experience. There are many factors to take into consideration that will affect pricing of a project. On average there's a huge range for pricing a Flash or web site project, often times you'll find the magic number between $50-150 per hour. More complex projects involving in depth programming could cost even more. Again, this depends upon the your knowledge, experience, complexity of the project, as well as the amount of technical programming that would be required. Generally, it's wiser not to offer an hourly rate but instead sit down and plan out how long you anticipate all parts of the project to take and then come up with a set price for the project. When pricing a project factor the following into the project time:

There's got to be more, right?

Now of course there's much more that goes into pricing a project. The clearer the objectives in the beginning the more accurately you can estimate your price. And that is exactly what you should provide, an "estimate". Often times clients come back with multiple upon multiple revisions, and also think they know what they want but because they don't know Flash or web design all that well they often can't communicate their objectives very clearly. So, it is suggested that you sit down and plan out every aspect of the project and clarify the vast number of variables a project could have. Here are just a few considerations that should be stressed:

How do I write a contract?

Nothing is more fearful for a designer than legal terminology. Unfortunately, it's a necessity to use a contract. A contract can not only protect you legally but it helps justify expectations for both you and the client. Here are just a few resources to help you in creating a contract:

Do you have any more information to help me learn more about pricing a project?

Absolutely. There are plenty of resources on the web to assist in justifying how you should price your projects, here are just a few: