Elon Musk Changes Twitter Logo to X!
Musk has been vocal about his goal of turning Twitter into a so-called super-app, something akin to China's WeChat. For now there's no American equivalent to such an app, but industry experts imagine an app that encompasses basically anything a person wants to do online."Consumers of the app can do a lot of different things on the platform, whether it's listen to a podcast, shop, watch videos," said Nii Ahene, chief strategy officer of marketing firm Tinuiti. There are still questions among users.
- What new features will be added?
- Will X be the primary social platform down the road?
- How does this affect the app's brand?
Why Would Elon Musk Change it to X?
Musk appears to have a longstanding fixation on the letter X, dubbing his very first startup X.com. (After a merger, the app became PayPal, although Musk reportedly pushed for it to keep the name X, according to biographer Walter Isaacson.) After buying Twitter, Musk reportedly texted Isaacson that he was "very excited about finally implementing X.com as it should have been done, using Twitter as an accelerant!" The letter X surfaces throughout Musk's other endeavors as well, including his space-exploration venture SpaceX, his recently launched artificial-intelligence app xAI and the Model X, one of electric car company Tesla's earliest models. Musk even refers to his son with singer Grimes, by the name X. "It's just X, the letter X," he said on the Joe Rogan Experience recently, explaining how to pronounce his son X Æ A-XII's name.
cbsnews.comeconimictimes.com